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- Mobile phones and wireless devices
- Software and information technology services
- Web-based services
- Computers, printers, and other peripherals
- Enterprise storage and servers
- Network services and equipment
- Telecom, cable, and broadcast service providers
We understand the business decisions you face. Senior level involvement and extensive industry knowledge ensures that the right questions are asked and that superior insight is delivered.
We support your decision-making challenges in three core areas – marketplace definition; product optimization; and customer experience modeling.
Defining the Market: Do you know the size and characteristics of your market segments and how your products are viewed in the marketplace?
- Market segment identification and measurement Segmentation; Consumer Values
- Comprehensive Market Audits including white space definition
- Marketing and Advertising Effectiveness Assessments: Insight copy testing; Brand Connect tracking
- Brand Image and Positioning
Product Development: Do you have the right products and services in your portfolio and are they optimally configured and priced?
- Product Feature Prioritization: Conjoint & Discrete Choice Modeling, Kano Reach, Max-Diff
- Optimal Product Feature Configuration and Bundling: Conjoint & Discrete Choice Modeling; SOCO™
- Product Feature and Benefit Linkages: B-Link™
- On-site product evaluation: M-Lab™
- Product Concept: Concept Evaluator
- Product Positioning and Packaging
- Pricing Optimization: Pricing
Customer Experience Strategy: Do you understand your customers, how they experience your product and how to maintain loyalty?
- Purchase Process
- Satisfaction, Loyalty and Advocacy Assessments: Satisfaction and Loyalty
- Shopping experience
- WebValuation
Contact Morpace for a consultative approach to research design and recommendations. Let us harness our research expertise to help you gain an edge in the dynamic technology market.