Industry knowledge and expertise

Our experienced Technology industry experts at Morpace support your decision-making challenges in four core areas.  We use a number of traditional as well as proprietary research methodologies in support of developing more compelling products and services.

• Market Definition
  • Useage and attitudes
  • Unmet Needs Analysis
  • Segmentation
  • B-Link™ (Benefit Linkages)
• Ideal Product/Portfolio
  • Feature Prioritization
    • Kano Analysis and Kano Reach
    • Max-Diff
    • Conjoint and Choice Modeling
    • SOCO™ (Complexity Management)
    • Pricing Research
• Effective Communications
  • B-Link™ (Benefit Linkages)
  • Message Builder
  • Ad Testing Tool
• Customer Experience
  • Satisfaction and Loyalty

Contact us for a consultative approach to research design and recommendations. Let us harness our research expertise to help you gain an edge in the dynamic technology market.