Morpace offers a suite of data collection and analytical tools that allow you to collect data virtually anywhere – and to see the results in real time.

Morpace often combines quantitative and qualitative remote data collection to provide a comprehensive and in-depth understanding of your customers.  Examples of off-site locations where Morpace clients have needed data collection support are:  

• Events
  • Sports venues
  • Conferences and meetings
  • Theme parks
• Automotive ‘drive’ clinics at specialized courses
• Exit interviews
• Ethnography sessions

Using hand-held devices, Morpace software offers fast, wireless data collection methods via PDAs, tablet PCs or laptops. 

Morpace’s electronic data collection devices offer functional advantages and are more engaging for respondents than traditional paper-pencil methods.

• Allows you to show graphic images more effectively without concern about wear and tear, or losing graphics on cards and boards.
• Provides a real time data stream when the location has the appropriate landline, cable, or wireless connection.
• Eliminates illegible handwriting and data entry error
• Interviews may be self-administered, interviewer aided, or fully conducted by the interviewer.
• Allows more complex and enforceable skip patterns.
• Encourages open-ended responses, in the respondent’s ‘own words.’
• Provides a more ‘fun’ experience for respondents.

To find out how you can collect data virtually anywhere – and to see the results in real time, contact Morpace.