Our marketing and research professionals not only say that we are industry leaders – we prove it. We know the challenges that our clients are facing because many of our research professionals have spent time on the client side.

While Morpace offers a wide range of services, much of our consultative work is designed to address industry issues. These issues often have an adverse effect on corporate profitability, process efficiencies, cost structures and more.

This issues-oriented approach is unique in the market research industry and it is one of the reasons why Morpace has been listed on the Honomichl Top 50 list of United States-based market research firms since its inception.

One of the ways we display this detailed industry knowledge is through our monthly Omnibus studies. Through this data we capture specific industry trends that reveal what consumers and businesses are looking for from our clients. Armed with Omnibus results and a suite of proprietary solutions that address industry challenges, Morpace is positioned to better serve as your marketing and research partner.

Our industries include:

Automotive – Morpace is one of the world’s pioneers in automotive marketing research and we have developed solutions that address many of today’s barriers to growth within the industry.

Consumer Products – Consumer tastes and trends can change very quickly. Our research professionals and industry experts use our data and collective knowledge to help clients quickly react and adapt to new tastes, needs and wants.

Financial Services – Federal regulations and requirements are just two of the challenges our clients in this industry face. We work with them to better address and mitigate the impact they have on business.

Health Care – This is one of the most dynamic of all industries as technology, an expanding continuum of care and added consumer services have forced health care clients to become more competitive.

Retail – The retail experience continues to evolve as the world around us shrinks. Morpace has developed strategies to help retailers not only maintain but grow market share and revenues.

Technology – Our practice group leaders understand the unique challenges facing telecom and high-tech companies.

Please visit "Solutions" to become more familiar with our proprietary tools and expertise.