Morpace - Full Service Market Research

Morpace Inc. provides solutions to the problems that keep you up at night. If you view research as a commodity, or if you think that one market research firm is like any other, then we will surprise you.

Even if you already know about our unique and creative services, you may be surprised at the breadth and scope of our industry expertise, survey design, data collection, methodologies and advanced analytics.

News

Morpace granted conditional approval as a MA-PDP CAHPS® vendor
Morpace is one of just 13 NCQA-certified CAHPS vendors and one of six NCQA-certified HOS vendors.

Consumers spend an average of $404 on Back to School items
Spending has changed little despite sluggish economy, Morpace Omnibus reveals.

Consumers view less digital content
on live TV
Consumers increasingly watch digital content on devices other than TV according to a recent Tech Omnibus report.

Info World Columnist References Tech Omnibus Report
Morpace Vice President Jay Heyboer is featured extensively in this hypothetical look at the emerging smart phone market.

iPhone/Verizon Omnibus data online
Recent Morpace data on the hypothetical impact of Verizon offering iPhones to its customers has received media attention.

The iPhone and Verizon
Data carriers and smart phone makers should prepare for Verizon and iPhone partnership.

Social Media’s Impact on Consumers' Purchase Decision
Websites like Facebook are being used when consumers are deciding on what new vehicle to buy, according to a recent Auomotive Omnibus report.

Morpace named on Honomichl 50 list
Firm expects 20 percent growth in 2010 as outlook continues to brighten.

Consumers value compact and
mid-size CUVs/SUVs
While fuel efficiency matters, compact and mid-size CUVs and SUVs will be a part of approximately 31 percent of household fleets by 2013, compared to 21% five years ago.

PACE Reveals Consumers’ Perceptions of Powertrain Issues
Read the PACE 2010 Executive Summary that highlights consumer input on fuel economy, electric vehicles and other powertrain issues.

Latest Omnibus Reports

Products & Solutions

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B-Link
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Facility Assessment
Read more about how this solution benefits clients in all industries in this whitepaper.

Hierarchical Loyalty Scales
Understand the level of brand attachment and engagement your customers have to your products and services. This complete profile of consumer behavioral and attitudinal attachment helps you to better measure brand loyalty.

Message Builder
Effectively target consumers with this proprietary solution that emphasizes messages with optimal impact.

SOCO
Identify the most preferred product variations to offer your customers and prospects.

Experts

	Sherrelle Kyle Sherrelle has recently been certified as a HIPAA Security Specialist™, making her an expert in in HIPAA Administrative, Physical and Technical Safeguards, and Security Technology Fundamentals.
	Jay Heyboer As Vice President of Technology and Advanced Analytics Jay was prominently quoted in this eCommerce Times article about the impact of a possible Verizon iPhone.
	Kirsten Denyes Retailers can benefit by using social media websites like Facebook as a way to gain exposure with consumers in a variety of segments
	Lorie Dietz Regulation E provides an opportunity for banks to meet and speak with online or mobile banking customers. This will increase the opportunity for added revenue.
	Jason Mantel Facility Assessment Research is often the most overlooked component of a company’s customer satisfaction strategy.
	Bryan Krulikowski Consumers weigh in on the importance of powertain features when it comes to automotive purchase decisions.