Hospitals, Health Systems and Physician Groups
Morpace provides a full range of market research services for hospitals, physician groups and other provider organizations.

Branding and Image Awareness Studies
Hospitals and health systems must understand how the market perceives their organization. Understanding the brand strength and public image enables organizations to effectively design and implement programs and services that build market share and are responsive to the unique values and requirements of the local community.

Morpace conducts brand awareness and positioning studies for hospitals and other provider organizations to identify the drivers of brand identification and to understand the market segmentation of these identifications. These studies pinpoint the net strength of the organization's brand and community image and show how these factors compare to competing providers.

Corporate Reputation Surveys
It is critical for hospitals and health systems to understand the awareness and perceptions of key stakeholder groups. In addition to current and potential patients, provider organizations should gain an understanding of how external audiences view the health system and its role in the community. These audiences include:

• Physicians
• Media
• Political and Legislative Contacts
• Donors
• Volunteers
• Community Leaders

This information is typically gathered through depth interviews and other qualitative surveys.

Medical Staff Surveys
Hospitals and health systems must continuously build a collaborative environment and working relationship with their affiliated physicians and medical staff. Many organizations conduct periodic surveys of medical staff members to measure physicians' perceptions on key organizational programs and initiatives and to solicit feedback on issues requiring improvement.

Topics that are typically covered include:

• Medical staff issues, including credentialing, continuing education, PHO and other hospital-physician collaborative issues
• Hospital operational issues, including issues pertaining to nursing, ancillary services and support operations
• Hospital leadership and board issues
• Patient care and other medical quality leadership issues

Morpace consultants have experience in designing and administering surveys to physicians on behalf of hospitals and health systems. We interpret the results and typically present the survey findings to the medical staff and the organization's board of directors.

Patient Satisfaction Surveys
As competition in the health care industry continues to expand, hospitals and physician groups must increasingly measure and improve the services provided to patients. Often, health plans and other purchasers require patient satisfaction data as a part of performance-based contracting. Many State and Federal agencies collect and disseminate physician and hospital patient satisfaction to beneficiaries for use in identifying provider organizations with high levels of service.

Morpace has the expertise and experience to help hospitals and physician groups design the right type of survey or market research tool; draw accurate samples; administer surveys with high participation rates; and accurately compile, analyze, and report results. We provide a full range of survey modalities, including mail, telephone, Internet and IVR methodologies.

For more information please email us at:
information@morpace.com

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