 |
Organizations across all sectors of the health care industry share a common challenge: how to reach, query and interpret the needs and perceptions of consumers and providers. Public and private organizations are challenged with the task of reaching diverse populations and targeted groups for a wide range of purposes, including:
- Satisfaction and loyalty
- Product design and usage
- Image and brand equity
- Program evaluation and health policy
The Morpace Health Care team supports organizations in conducting market research. We combine industry and research experience to develop and implement strategic solutions for your unique problems.
Our clients include:
- Managed Care Organizations
- Medical device manufacturers
- Pharmaceutical companies
- State and Federal Health Care Agencies
- Hospitals and Physician Organizations
- Employer Groups
Examples of recent projects include:
Consumer Assessment of Healthcare Providers and Systems (CAHPS) : Morpace is certified by the National Committee for Quality Assurance (NCQA) to conduct the CAHPS® 4.0H Adult (Commercial and Medicaid) and 3.0H Child (Commercial and Medicaid and Commercial and Medicaid with Chronic Care Conditions) surveys. Morpace has also been certified by NCQA to conduct HOS®
Our services include member satisfaction surveys, surveys of a plan's provider panel, product design studies, and research in other areas of the health care organization including customer service and inquiry, billings and claims experience, and more. In addition to quantitative survey and data collection, we provide qualitative market research.
Governmental Agencies
Our experience includes survey and market research support to state Medicaid, CHIP and Public Health agencies, state employee organizations and support to federal agencies including the Department of Defense and the Department of Health and Human Services.
Hospital and Physician Organizations
Morpace health care staff has experience in assessing and tracking a hospital brand as well as determining how a brand's image compares to that of its competitors. Morpace also has experience in survey design and administration of patient satisfaction surveys for physician offices, hospitals and other health care provider organizations. Surveys entail all aspects of a patient's experience including customer service experience, perceived quality of care, rating of physicians and other caregivers, and billing and administrative issues. For more information on our services to hospital and physician organizations, click here.
Employer Groups
Morpace has extensive experience conducting health beneficiary research for employers. Our research services can benefit all segments of the employer-sponsored health insurance market including:
- Large, multi-national employers
- Self-insured employers
- Health care business coalitions
- Benefits consulting firms
Managed Care Product Design
As Morpace has worked throughout the healthcare industry, we find clients wrestling with global questions including:
What plan structure will consumers buy? How can employers implement Consumer Driven Health Care (CDHC)?
- Morpace has developed an efficient benefit plan design process that will delve into the nuances of benefits, starting with the consumers and employers who ultimately purchase them. We call this process SOCO™ (Strategic Optimization of Complex Offerings). Our SOCO™ process gets answers to the questions above and identifies new consumer desired health care product portfolios. SOCO™ identifies the optimal combinations from a vast array of possible product attributes through exhaustive search algorithms and a "fuzzy logic" statistical optimization feature.
- Consumer Mapping™ is a powerful ethnographic tool for understanding the motivations, expectations and experiences (e.g., patients, physicians, employers and brokers). It is distinguished by its dual consideration of the micro level psychological characteristics of the consumer including self-perception, lifestyles and values, and the social contexts (e.g., neighborhood, community and work) in which customers interact with and learn about products and services.
Contact Morpace for intelligent design, valuable insights and excellent service. Let us help you make sense of the ever-changing health care landscape.