Morpace has been a leading provider of innovative research and consulting solutions for a wide range of consumer product companies for over 20 years in categories such as the following:

• Consumer packaged goods
• Home improvement products
• Consumer electronics and appliances
• Restaurants, theme parks, and lotteries
• Membership organizations and non-profits

We understand the business decisions our financial services clients face.  All of our efforts are targeted at positively impacting our clients’ businesses through insightful and actionable research and consulting.  We differentiate ourselves through senior level involvement and extensive industry knowledge, which ensures that the right questions are asked and that superior insight is delivered.

The Morpace Retail practice supports decision-making challenges in three core areas – defining the marketplace; ensuring clients have the optimal products and services; and helping them provide a level of customer experience that builds loyalty and advocacy.

Defining the Market: Do you understand how your brand and overall company are viewed in the marketplace?

Product and Pricing Strategy: Do you have the right products / services in your portfolio and are they optimally priced?

Customer Experience Strategy: Do you understand your customers and how to keep them loyal?

Our consultative approach and senior level researchers’ involvement in your projects ensures that the right questions are asked, and that results are insightful and actionable.

Examples of some recent projects conducted by the Morpace Consumer Product team include:

• Segmentation Combined with Ethnography:  Followed a quantitative segmentation for a home improvement product with ethnographic interviews, in order to provide context and deeper insight into how each segment use the product.
• Brand Imagery: Focus groups followed by an online survey and brand mapping analysis were used to determine how a cleaning product should be positioned for re-launch.
• Package Test: Used a conjoint model to determine optimal packaging components, from jar type to label design, for a line of jams and jellies.
• Shopper Insights: Conducted an online survey to determine consumer interest in purchasing a branded beverage in the supermarket frozen food section as an alternative to purchasing at a quick serve restaurant.
• Ad Awareness: Online and in-person interviews were conducted with eight different stakeholder groups including consumers, employees, and ‘experts’ in order to understand the effectiveness of current communications spending for a non-profit organization.

Please contact Morpace when you want to create, extend or improve the ROI of a product. Combining sector expertise with advanced analytics, we can help you be successful.