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To determine what features are most important to consumers in a new product, we might recommend a new and powerful attribute prioritization technique called Max-Diff.
To model customer choices and market shares and to inform product content and pricing decisions, Discrete Choice Modeling is the method we most often recommend.
Product designers, engineers and marketers need to know not only what consumers will choose but also why. To deliver this critical insight, Morpace has developed two proprietary tools. Morpace CVA™ (Consumer Values Animation) recognizes that the benefits consumers seek from products or services are shaped by Values, Lifestyles, and Social Context. B-Link™ (Benefit Linkages) identifies the linkages between the benefits consumers seek from a product or service and the particular features or bundles of features that deliver those benefits.
Complex products or services (automobiles, new homes, computers, health plans) can potentially be constructed in infinite different configurations. Morpace has developed a suite of tools called SOCO™ (Complexity Management) that has helped companies in a variety of industries to determine the optimum small number of configurations to offer while maximizing market share and profitability.
For a better understanding of the advantages Morpace offers in measuring, modeling, and understanding Consumer Choice browse the links on this page and contact Morpace for more information.