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Automotive telematics and the impact they have on consumers’ buying decisions are explored in this Morpace syndicated study.
Consumer motivations for dealerships examined
Consumers look for the best deal and service and are more motivated by low price guarantees than cash-back discounts, according to a recent Morpace Omnibus survey. The information was first revealed on the Automotive News website.
Know Your “Place”
This whitepaper profiles the impact that a comprehensive Facility Assessment can have on a company with multiple, franchised locations.
Social Media’s Impact on Consumers' Purchase Decision
Facebook is being used when consumers are deciding on what new vehicle to buy, according to a recent Auomotive Omnibus report.
For over 30 years, Morpace has been providing strategic research to leading automotive manufacturers and related companies. We lead the way in applying experience and intelligent solutions to this field.
Our team delivers more than just numbers. We provide the insight required to help direct strategic decisions. Project objectives lead to research design and analytical planning, which are then integrated with sales and competitive initiatives, building a context for drawing out richer implications and conclusions.
We Know Automotive
Few companies can come close to our depth and breadth of automotive experience. Our staff is comprised of passionate auto industry professionals, with expertise in product development, engineering, marketing, sales, forecasting and strategic planning. We understand your challenges because we live them, too. We strive to anticipate new issues facing the automotive industry, and are poised to work with you to address them.
- Passenger Cars & Trucks
- Medium/Heavy Duty Trucks and Components
- Automotive Suppliers
- Automotive Retailer Groups (including Dealers and Online Retailers)
- Recreation Vehicles & Marine
- Construction, Agricultural, and Materials Handling Equipment
Extensive Project Experience
Morpace conducts nearly 200 automotive related projects annually. We provide guidance and support for a wide range of issues including:
Brand and Communications
- Brand Positioning: Market overview, Brand Connect™ tracking, ROI modeling
Product/Service Development
- Concept Evaluation: Assessing appeal, strengths, weaknesses and strategic fit via qualitative and quantitative techniques (Product Clinics)
- Product Optimization: SOCO™ (Complexity Management); B-Link™; pricing; nomenclature; PACE (Powertrain Acceptance and Consumer Engagement)
Satisfaction and Loyalty
- Customer (product and service), dealer and employee experiences
Morpace has been a leader in automotive research for over 30 years and continues to lead in adapting the latest methods and technologies to the unique requirements of automotive research. Please contact Morpace to learn more about how Morpace can enhance your Automotive market research.