Morpace Inc. is a full-service market research and consulting company. We provide our clients with the information and tools to make sound decisions.

Established in 1941, Morpace is one of the largest privately held marketing research firms in the United States.  Headquartered in Farmington Hills, Michigan the company has offices in Irvine, California; New York City; and London, England.

Industry Expertise

Morpace provides in-depth understanding of research findings and actionable recommendations to a diverse client base including automotive, consumer products, financial services, health care, retail, and technology.

Research Solutions

Morpace specializes in innovative proprietary solutions to business problems as well as custom research designs and analyses. Our solutions are efficient, effective, state-of-the-art and action-oriented. Our clients rely on our expertise in market definition and segmentation, product design and marketing, brand and image positioning, pricing and marketing strategy. We specialize in external and internal customer satisfaction, quality measurements and Customer Relationship Management (CRM).

International Presence

Our staff are experts in multi-cultural, multi-lingual qualitative and quantitative research throughout Asia, Europe, the Middle East, and North and South America. In addition to ‘on the ground’ global research, Morpace provides international internet research using our proprietary data collection tool in which virtually any language can be used.

Reputation

Morpace is known for quality and innovative solutions which are directly attributable to our creative, and professional staff who:

• are talented analysts and problem solvers
• are experts in research design, sampling, data analysis, weighting issues, and multivariate techniques
• closely manage and monitor all aspects of each project
• are committed to their client’s success

Standards

Morpace quality initiatives include ISO 9001:2000 Certification, an internationally recognized quality management system that is recertified annually; the Ford Q1 Award for excellence. Individual industry practices have also received recognition for their quality standards.

Please contact Morpace for more information.